top of page
WORK WITH GHS
Market your program
from the ground up.
Start with the whole written method, free. When the hour a week is the one hour you don't have, the ladder climbs: a self-paced course, a done-with-you build, an on-farm read on your own cattle, or hand us the whole sale.
Start here. It's free.
THREE FREE DOWNLOADS, ALL IN ONE PLACE. EACH ONE GETS YOU ON THE LIST.
FREE GUIDE
Thru the Gate
INTRO TO THE GHS METHOD OF MARKETING
The full written method: yours to run
The whole system in one guide: shooting cattle that sell, the words that move them, the three sorts, the platforms, and turning a follower into a buyer. About an hour a week once it's set up.
FREE GUIDE
The Field Guide
THE STOCKMAN'S STANDARD
An honest evaluation guide.
A functional evaluation toolkit: structure, function, shape, udder, masculine vs feminine.
FREE GUIDE
Writing about Cattle
THE CRAFT THAT SELLS
Description sells. Assertion doesn't.
The words that move a buyer: comparative, located, checkable language, and the footnote that does the work. Retire the filler; point at a part and a direction.
When you're ready to go further.
When you need it up and running as soon as possible.
#r2
VIDEO COURSE: COMING SOON
Thru the Chute
MARKETING YOUR SEEDSTOCK PROGRAM FROM THE GROUND UP
The same system, taught on video. Watch it done.
Self-paced video. The free guide is the written method; this is that method taught on screen: the shooting, the writing, and the sale, walked through step by step. Ten modules, lifetime access, with a workbook and templates to run alongside. What's covered:
Setting up right: profiles, bio, the one link, business accounts
The hour-a-week system: batching & scheduling the content calendar
Shooting cattle that sell: phone settings and six habits.
Camera & Gear: beyond the phone, with bodies, lenses, and settings.
Stop the scroll: the hook and hook-proof-ask caption.
Writing that sells: description over assertion, the footnote that moves the buyer.
Facebook: Pages, groups, events, and organic reach.
Instagram: the grid, reels, and stories.
YouTube & beyond: the long game, TikTok, and editing video that sells
Turning attention into sales: DMs, follow-ups, and reading your numbers.
#r2
DONE-WITH-YOU · THE COMPLETE BUILD
Pasture to Platform
THE COMPLETE MARKETING & BRANDING BUILD
From your pasture to your platform, I build the whole thing with you
One-on-one and hands-on. We build your brand, come shoot your launch content on the place, stand up your whole marketing system, and train you to run it after we step back.
A complete brand kit: colors, type, and identity, tailored to your program
Social accounts and profiles, built and true to your brand.
Your posting system and content calendar, built for your operation.
A Linktree funnel pointed at your sale, lead magnet, and contact.
Your email in MailerLite: list, signup form, and welcome flow.
An on-site visit: a day at your place shooting the photos and video to launch content
Hands-on training so you can run it completely
A custom run sheet, and your starter content library to launch
Thru the Chute course included free when it launches.
#r4
IN PERSON · ON YOUR CATTLE
Reading the Herd
ON-SITE CATTLE EVALUATION
We walk your herd together and read what's really there.
An easy first step into evaluating cattle the Stockman's Standard way. We walk your herd alongside you and read what's there (structure, fertility, phenotype, cow families) so you can market your cattle's real strengths, and start seeing them yourself.
Honest evaluation of every animal on site.
A plain read against the Stockman's Standard Field Guide
Your real strengths named, so you can market them straight.
Learn to read them yourself, so it sticks after... the 30 second read.
Travel quoted by location.
DONE FOR YOU
Seedstock marketing, done for you.
Pick one piece or hand us the whole sale. Every job starts with a phone call about your cattle.
How it works
THREE STEPS, NO SURPRISES
STEP 1
A phone call
TELL US ABOUT THE HERD
The sale, the bulls, the buyers you want.
Tell us about the herd, the sale and the buyers you want to reach. We listen first and ask a lot about the cattle.
STEP 2
A written plan
WHAT, WHEN, AND WHAT IT COSTS
No surprises later.
What we will build, what it costs and when it is done, in writing before any work starts.
STEP 3
You approve
NOTHING GOES LIVE WITHOUT YOU
Every page, every post.
You see every page, every post and every catalog before it goes out with your name on it.
What we do.
One piece or the whole sale. Here is what each one includes.
#r2
RANCH WEBSITES
Ranch websites
BUILT FOR THE PHONE FIRST, THEN THE DESKTOP
A site that shows your cattle the way a buyer looks at them.
Bull, donor and female pages with the full record a buyer wants, set up so you can add a bull without calling us.
Bull, donor and female cards with REG, birth date and Sire × MGS
Full Record and Inquiry buttons that go straight to you
A plain write-up on every animal instead of a wall of EPDs
Sale offering pages, lot by lot
A semen and embryo directory your buyers can order from
Photo galleries built from your own pasture shots
Inquiry forms that land in your inbox, not a dashboard
Google basics done right: titles, descriptions and a sitemap
Checked on the phone first, every page
Training so you can keep it current yourself
#r2
BULL & FEMALE SALES
Sale campaigns
FROM THE FIRST POST TO SALE DAY
Six to eight weeks of marketing that fills the seats and the phone lines.
We build the sale offering, lay out the sale book, and write the posts and emails that lead into sale day.
The sale offering online, lot by lot, with photos and records
Sale book layout and print-ready files
Six to eight weeks of posts leading into sale day
Emails to your buyer list, written in your voice
Short video cut from your own pasture footage
Photos and video shot on site when we can get there
Sale-day posts and updates
Private treaty listings after the sale
A recap of what worked, with real numbers
#r4
YEAR-ROUND
Between sales
POSTS, VIDEO AND CATALOGS
Keep your program in front of buyers all year.
Monthly posts in your voice, and semen and embryo catalogs checked against the tank before they go out.
Monthly posts and short video from your own footage
A monthly report on what worked and what did not
Semen and embryo catalogs, with tank, lab and records reconciled
Donor pages with pedigree and the reason she is a donor
Print and online ads when the timing is right
Who we work with
REGISTERED PROGRAMS, RUN BY FAMILIES
PONY, MONTANA
Hollow Top
MAMMOTH SPRING, ARKANSAS
J&J Angus
GOODSON, MISSOURI
Hawk Angus
PROLE, IOWA
SP Cattle Co.
FULLERTON, NEBRASKA
DBL Inc.
BRIDGEWATER, IOWA
Nichols Farms
DICKINSON, NORTH DAKOTA
Duck Creek Simmental
WHITE LAKE, SOUTH DAKOTA
Mohnen Angus
WESTPORT, MASSACHUSETTS
Allen Creek Farm
A closer look.
Two programs, start to finish.
#r2
MAMMOTH SPRING, ARKANSAS
J&J Angus Farms
WEBSITE · SEMEN SALES
Premium Angus, built to last in fescue country.
A new site that puts the herd sires, donors and semen in front of buyers, with the record behind every animal.
Herd sire and donor cards with REG, birth date and Sire × MGS
Full Record and Inquiry buttons on every animal
A plain write-up on every bull instead of a wall of EPDs
Semen listed so buyers can order direct
Donor pages with the reason each cow is a donor
Photos from the ranch throughout
Inquiry forms that go straight to the family
Search titles and descriptions on every page
Checked on the phone first, every page
Built and kept current by GHS
#r2
PONY, MONTANA
Hollow Top Angus
WEBSITE · SALE OFFERING
PAP-tested Angus bulls, shown the way a buyer looks at them.
A new site, bull and donor cards with full records, and the 2026 production sale offering online.
79 bulls, 37 registered females and 22 commercial heifers on offer
Sale day set: Monday, December 7, 1:00 p.m. at the ranch
Bull and donor cards with REG, birth date and Sire × MGS
A catalog sign-up so buyers get the sale book first
Photos from the ranch in Pony, Montana
Full Record and Inquiry buttons on every animal
Ranch horses listed alongside the cattle
The sale offering online, lot by lot
Checked on the phone first, every page
bottom of page