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THE METHOD

Market your program 
from the ground up. 

Start with the whole written method — free. When the hour a week is the one hour you don't have, the ladder climbs: a self-paced course, a done-with-you build, and an on-farm read on your own cattle, in person.

Start here - it's free. 

THREE GUIDES, NO COST. EACH ONE GETS YOU ON THE LIST.
FREE GUIDE

Thru the Gate

INTRO TO THE GHS METHOD OF MARKETING
The full written method - yours to run
The whole system in one guide: shooting cattle that sell, the words that move them, the three sorts, the platforms, and turning a follower into a buyer. About an hour a week once it's set up.
FREE GUIDE

The Field Guide

THE STOCKMAN'S STANDARD
An honest evaluation guide.
A functional evaluation toolkit - structure, function, shape, udder, masculine vs feminine. 
FREE GUIDE

Writing about Cattle

THE CRAFT THAT SELLS
Description sells. Assertion doesn't.
The words that move a buyer — comparative, located, checkable language, and the footnote that does the work. Retire the filler; point at a part and a direction.

When you're ready to go further.

When you need it up and running as soon as possible. 
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VIDEO COURSE - COMING SOON

Thru the Chute

MARKETING YOUR SEEDSTOCK PROGRAM FROM THE GROUND UP
The same system - taught on video. Watch it done. 
Self-paced video. The free guide is the written method; this is that method taught on screen — the shooting, the writing, and the sale, walked through step by step. Ten modules, lifetime access, with a workbook and templates to run alongside. What's covered:
Setting up right - profiles, bio, the one link, business accounts
The hour-a-week system - batching & scheduling the content calendar
Shooting cattle that sell - phone settings and six habits.
Camera & Gear - beyond the phone: bodies, lenses, and settings.
Stop the scroll - the hook and hook-proof-ask caption.
Writing that sells - description over assertion, the footnote that moves the buyer. 
Facebook - Pages, groups, events, and organic reach. 
Instagram - the grid, reels, and stories.
YouTube & beyond - the long game, TikTok, and editing video that sells
Turning attention in sales - DMs, the follow-up list, and reading your numbers.
COMING SOON

$997

LIFE TIME ACCESS · SELF-PACED
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DONE-WITH-YOU · THE COMPLETE BUILD

Pasture to Platform

THE COMPLETE MARKETING & BRANDING BUILD
From your pasture to your platform - I build the whole thing with you
One-on-one and hands-on. We build your brand, come shoot your launch content on the place, stand up your whole marketing system, and train you to run it after we step back.
A complete brand kit - colors, type, and identity, tailored to your program
Social accounts and profiles, built and true to your brand. 
Your posting system and content calendar, built for your operation. 
A Linktree funnel pointed at your sale, lead magnet, and contact.
Your email in MailerLite - list, signup form, and welcome flow. 
An on-site visit - a day at your place shooting the photos and video to launch content
Hands-on training so you can run it completely
A custom run sheet, and your starter content library to launch 
Thru the Chute course included free when it launches. 

$2,000

BUILD & TRAIN ON-SITE VISIT
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IN PERSON · ON YOUR CATTLE

Reading the Herd

ON-SITE CATTLE EVALUATION
We walk your herd together and read what's really there. 

An easy first step into evaluating cattle the Stockman's Standard way. We walk your herd alongside you and read what's there — structure, fertility, phenotype, cow families — so you can market your cattle's real strengths, and start seeing them yourself.

Honest evaluation of every animal on site.
A plain read against the Stockman's Standard Field Guide
Your real strengths named, so you can market them straight.
Learn to read them yourself, so it sticks after... the 30 second read.
Travel quoted by location. 

On-Site

PRICED BY LOCATION
NOT SURE WHERE TO START? 

Start free. Climb when you're ready. 

Begin with Opening the Gate and see what a difference a week makes. Or if you'd rather we just handle the whole thing — that's what done-for-you is for.
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